Google’s Matt Cutts: Over Time Backlinks Will Become Less Important

Google’s head of search spam, Matt Cutts, said in a video that backlinks, over time, will become a little less important. Matt did say that backlinks in the Google ranking algorithm still have many years left in them.

Matt explained that Google is focusing a lot now on working on ways to determine if a web page is meets the expectations of an expert user. They do this currently by looking at the links to the page, the reputation of the site and pages and the quality of the content on that particular page.

When Google is better at understanding actual language, natural language, which you see with their conversational search efforts. Google will be better to understand expert user’s queries and match them better to a better answer.

Read More: http://goo.gl/YeQtIa

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Google’s Matt Cutts: Why Google Will Ignore Your Page Title Tag & Write Its Own

Google’s Matt Cutts posted a video answer on the question about why and when Google will ignore your title tag and use something else for the snippet title in the search results.

Matt explains in the video that Google really wants the title of the snippets to match on some level the query of the searcher. This logic often results in a higher click through rate on the URL and thus should be better for both the searcher and the web site owner.

The criteria Google uses when coming up with a new title tag are:

(1) Something that is “relatively” short

(2) Have a good description of the page and “ideally” the site that the page is on.

(3) And that it is relevant to the query.

Read More:http://goo.gl/Lrgeh5

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