Google Penguin 2.0 update officially rolled out on
May 22nd, 2013, already there is been a rumor on this update from past
few weeks earlier, everyone (everyone?) is really excited and some (lot
of) are really scared. At last, Google hit the panic button and boom, a
huge algorithm update has been rolled out, which impacted around 2.3% of
English-US search queries (that’s huge!), let’s put how many have
benefited a side and talk about how many have been hit and suffered. The
answer is, literally a lot (oh common, stop blaming Google now), if you
see any SEO blog or any other top SEO related websites,
everyone seems panic. Lot of people are saying that SEO is dead, look
for social opportunities, it won’t work anymore etc etc.. button it.
This
post will help everybody who are literally scared or affected by the
new penguin 2.0 update, I want to explain few of your doubts here about
the penguin 2.0. Let’s do this..
Is SEO Dead?:
No,
never. SEO is not dead but becomes a little harder for spammers, now
you will say that you are a genuine guy and you wrote quality content,
you have quality backlinks
but still you get affected, why?. This means your quality content is
really not quality enough to beat the other competitors, why don’t you
visit the pages of those competitors and check why they are better than
you, what quality links and content they have which you don’t. Most of
the advertisers and webmasters don’t do that, instead they blame Google,
yell in the forums and send wrong signals such as SEO is dead blah blah
blah. Stop this nonsense, seriously!
SEO is not dead
and never will be in the future, one should understand that SEO is an
art of designing the web better and delivering the people what they
want.
Is Google Penguin Update Good or Bad?
Definitely it
is a great improvement over all the previous updates, it has a
significant impact on the search results, lot of websites have suffered
the wrath of the penguin 2.0. Also there is a massive said on the
internet that this update has only improved the traffic for big and
established websites and only victims are small websites. Now the
question is how much it is true??
I am not saying that it is 100%
good, but I can say that it does the thing actually it intends to do.
Taking down the spammers and ranking only genuine guys, this job is
perfectly done by both Penguin and Panda updates.
How do we get our Rankings back?
Every
webmaster who suffered the penalties will get one chance, but remember
that don’t panic until you get a manual take down notice. If you got it
already, then it is time to act fast and fix those mistakes, in a recent
conference Google’s web spam team Head, Matt Cutts said that repeat offenders will be punished seriously. That mean no further chances, one mistake and one correction.
If
you don’t receive any manual actions, that means you are affected by
the algorithm updates. In this case to regain your rankings you need do a
little struggle and it is a time consuming process to get your rankings
back.
Tips to get Rankings back!
- Clean your internal website mess, this may help Panda affected users. Clean unnecessary links and old pages from your website.
- You don’t know how to do link building then learn it from your competitors, you may ask why they will teach you? they won’t but their website do. You can check their link profiles using some tools like Opensite Explorer.
- Try to capture authority links, make sure each link is absolutely relevant to your website or niche.
- Definitely an increasing importance of Google plus and other social signals indicates that you can recover from this type of effects with some good social signals and popularity.
- As everyone is shouting about content, this should be your first priority of all. Write a wonderful content in your pages, having one great content page doesn’t help. Try make each page a great source for information.
- Authority forums are always your friends, participate healthy in forums and discussions and let the visitors know about your brand wherever it is possible.
Hope
you enjoyed the article, please don’t forget to share it and leave your
comments, questions and suggestions in the below section.
Article Source:http://goo.gl/tWpAOK
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