t has been an incredibly eventful year in terms of updates from
Google. Major 2013 changes included further releases of Penguin and
Panda, Hummingbird taking flight, and the shift away from providing
keyword data thanks to encrypted search.Many have gone so far as to ask whether SEO as a profession is dead: for one interesting perspective, see my recent Forbes interview with Sam Roberts of VUDU Marketing. My own take is less alarmist: Google has taken major spam-fighting steps that have shifted the playing field for SEO professionals and anyone trying to get their site on the map in the year ahead.
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