It seems like Google Penguin has been on some sort of vacation, since it has now been over 10 months since the last refresh.
The
sad part is, those who have spent the past 10 months trying to "fix"
their sites, are in a penalty box just waiting. They are suffering,
many businesses cannot sustain paying payroll with such a hit, and small
mom and pop shop are closing up shop.
So why can't Google
refresh the algorithm to let those who paid their dues and made the
fixes necessary come back in Google's good graces?
Josh Bachynski, the one who questioned Matt Cutts on ethics asked Google's John Mueller that question 40 minutes and 44 seconds into the Google Webmaster Hangout on Google+ this past Monday.
John
responded that Penguin can't be a simple refresh, it needs a "complete
data refresh" and that it is not just a basic "tweak." It needs a
"complete rerun" of the algorithm and that is something they do not
simply do "randomly." John added that this specific algorithm is
taking longer because they want to "make sure it is the right type of
data" and they do it right. To do it right, they need to test it and
tweak it and then run the update with new data completely.
Google is working on it but 10 months later, is a long long time for many webmasters.
Here is the video:
Source:http://goo.gl/nfyyJI
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