Google To Update DMCA Algorithm After 26-Months

In August 2012, Google introduced the DMCA algorithm, also known as the Piracy Update, to demote sites that have an unusually high number of DMCA takedown requests.

Google announced Friday that they are pushing out an updated version of that algorithm in the upcoming week. Google wrote:

An improved DMCA demotion signal in Search. In August 2012 we first announced that we would downrank sites for which we received a large number of valid DMCA notices. We’ve now refined the signal in ways we expect to visibly affect the rankings of some of the most notorious sites. This update will roll out globally starting next week.

Now, this should only impact a very small tiny percentage of sites on the internet. But it seems like the sites that will be impacted will be hit very very hard.

Of course, with Penguin 3.0 rolling out this weekend, all the eyes and chatter is surrounding that update and not the DMCA algorithm.

Source:http://goo.gl/2EVvp2

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Google: Refreshing Penguin Is Not So Simple

It seems like Google Penguin has been on some sort of vacation, since it has now been over 10 months since the last refresh.

The sad part is, those who have spent the past 10 months trying to "fix" their sites, are in a penalty box just waiting. They are suffering, many businesses cannot sustain paying payroll with such a hit, and small mom and pop shop are closing up shop.

So why can't Google refresh the algorithm to let those who paid their dues and made the fixes necessary come back in Google's good graces?

Josh Bachynski, the one who questioned Matt Cutts on ethics asked Google's John Mueller that question 40 minutes and 44 seconds into the Google Webmaster Hangout on Google+ this past Monday.

John responded that Penguin can't be a simple refresh, it needs a "complete data refresh" and that it is not just a basic "tweak." It needs a "complete rerun" of the algorithm and that is something they do not simply do "randomly." John added that this specific algorithm is taking longer because they want to "make sure it is the right type of data" and they do it right. To do it right, they need to test it and tweak it and then run the update with new data completely.

Google is working on it but 10 months later, is a long long time for many webmasters.

Here is the video:

Source:http://goo.gl/nfyyJI

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Google Panda Refresh Or Softer Panda Update?

Let me start off by saying that I normally would wait another 24 hours before posting this because the chatter is so new, but I will be offline tomorrow and the day after and I am going with what I see now.
It seems, based on the very very early chatter that a Panda refresh started late last night or this morning. Some are asking if it is that version two of the softer Panda update that Google's Matt Cutts promised. 

The ongoing WebmasterWorld thread has posts from late yesterday and early this morning with questions about changes at Google that seem to relate to sites impacted by the Panda algorithm.

Read More: http://goo.gl/q1UZsA

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